Yasmin is a professional digital content creator, with expertise in digital marketing management, social media management, and communications, with an academic background in journalism and digital marketing. Dedicated to anti-racism, diversity, equity, and inclusion, she is driven to imagine and implement transformative change within digital communities.
At Canadian Equality Consulting, Yasmin brings her passion for social justice in unity with her love and aptitude for compassionate and informed content creation. She is responsible for the building and nurturing of CEC’s online community, where she fosters safe spaces for marginalized and underrepresented groups. She leads all digital marketing and social media strategies, including the foundation, content creation, and management of all company social platforms, as well as the creation of digital marketing campaigns, implementation, and monitoring across all channels, such as website management. She also oversees communications projects such as blog writing and newsletters and works on graphic design and video production for CEC.
Yasmin’s love for storytelling, creating, and the written word began as a child. As a six-year-old, she spent most of her time reading and attempting to write short stories. As a young adult, she began her career in journalism, gaining many years of experience reporting on issues of gender and racial equity, and diversity. She earned her Bachelor of Journalism at Ryerson University with a minor in psychology in 2017. During her undergrad, she simultaneously gained experience writing, reporting, video producing, and managing social accounts for several local publications. She then went on to write for FASHION Magazine, where she focused on gender equality, diversity, and social justice topics and further developed her skills in fact-checking and editing. She also gained extensive inclusive management and hiring experience at Levi Strauss & Co. Most recently, she has completed her Certificate in Digital Marketing Management at the University of Toronto in 2021, focusing on Search Engine Optimized (SEO) content writing, social media strategy, targeted communications, and audience engagement.
Yasmin is a first-generation immigrant who moved from Dubai to Turtle Island when she was 4 years old. She is a mixed-race Lebanese and Filipina woman who brings unique lived experiences from Canada, UAE, Lebanon, and the Philippines to her work and day-to-day life. She has witnessed and experienced the struggles and injustices faced by immigrants and people of colour, as well as the many injustices present in other countries, which has committed her to a lifelong dedication to combating all forms of systemic oppression. She currently resides in the GTA. Outside of work, Yasmin can be found spending time with her family and pets, reading, weightlifting, creating fashion content, writing, and painting.
Contact Yasmin directly at [email protected].